Seminars begin July 16 - one day prior to the show - All sessions (July 16-18) are held on the entry level of the Penn Pavilion (Seventh Avenue & 33rd Street - entrance to the left of the Hotel Pennsylvania lobby.
NOTE: The show is open Tuesday and Wednesday from 9AM to 6PM.
The show is NOT open on Monday.
Monday, July 16, 2018
Seminar 1 / 2:00PM – 3:00PM Monday / Katharyn Bond, Fashion Law Studio The Legal Dos & Don’ts of Social Media Posting for Fashion Businesses Social media is a great way to gain exposure for your fashion business. Instagram, Pinterest and Facebook are very useful tools to help you build your brand and increase your sales. But do you know the legal rules for posting? Fashion Law Studio’s Katharyn Bond will discuss best practices for using photos and hashtags & Trademarks. Learn how you can use the law to avoid lawsuits and protect your fashion brand and business in the digital age! Seminar Fee $15
Seminar 2 / 3:15PM – 4:15PM Monday / Sara Mosley, About Sources Textiles 101 - What You Need to Know If you don't have a textile background this class will give you the basics you need to know before you shop for fabric! Sarah talks about the different kinds of knits and wovens, and non-wovens, as well as the various types of fibers that compose fabrics. Seminar $15
Seminar 3 / 4:30PM – 5:30PM Monday /Kristopher Robin, Stitch Texas Tech Packs: What Are They and When Do You Need Them? This presentation will discuss what a typical tech pack contains, how to gather the appropriate information, when to assemble this tech pack, and who is the best person/company to make your tech pack based on your project. We will also cover who needs this information and when, and how different projects may require different types of tech packs. Fee $15
Tuesday, July 17th, 2018
Seminar 4 / 9:00AM - 10:00AM Tuesday / Panel Discussion Current Consumer Shifts: How Consumer Trends Influence Design This panel of experts will discuss the current trends in consumer behavior and how these trends influence aesthetics, design and textiles. Moderated by EmilieLewis, Director of Events, California Market Center / Panel: Drew Villani, Artistic Director for Phillip Lim / Hillary France, Owner/Founder of Brand Assembly and The Assembly in NYC / TOBE branding/trend agency. Continental breakfast served before the seminar from 8:30 - 9:00 in the Seminar area - lobby level of the Penn Pavilion, Sponsored by the LA Textile Show/California Market Center). Must be a registered buyer or exhibitor to attend the breakfast.
Seminar 5 / 10:30AM – 11:30AM Tuesday / Jane Hamill, Fashion Brain Academy 7 Low Cost or Free Ways to Get More Traffic to Your Site In this Seminar, we’ll cover what’s working RIGHT NOW to get traffic, the #1 reason people don’t buy from you the first time and what to do about it, and the specific details of how my client sold $24,000 worth of products online in 4 days using JUST email (case study). Jane will also help you understand where to spend your time and effort on social media for YOUR specific business and what you can skip. Seminar Fee $15
Seminar 6 / 12:00PM – 1:00PM Tuesday/ IFundWomen Crowdfunding 101 Bootcamp Crowdfunding is a critical funding source for fashion designers. Join the iFundWomen team to discover why crowdfunding is a low-risk path to raising the initial capital needed to launch your fashion business and hear from a panel of fashion entrepreneurs who have successfully raised funds.Seminar Fee $15
Seminar 7 / 3:00PM – 4:00PM Tuesday / Anna Livermore, V. Mora How to Make the Sale Selling is one of the most challenging tasks a designer must tackle. In this seminar, Anna goes into detail about how to build an audience and communicate with buyers to create the needed sales to grow your business! Seminar Fee $15
Seminar 8 / 6:00PM – 7:00PM Tuesday/ Jennifer Olivo, Jennifer Loel Designs Design Development & US Manufacturing: What you Need to Know This seminar will cover how to set up your Designs and Development to be successful through Manufacturing. Jennifer will share her tips of success as an industry professional, pattern maker, and US manufacturer. She'll review technical aspects covering everything from pattern design, grading/sizing specific to styles and grade rules, tech packs and what is really needed, cutting, and manufacturing. The seminar will cover women’s, men’s, and kid’s clothing - including sportswear, active, and swimwear.Jennifer will also highlight some of the fabric vendors at the show and what they offer as far as types of fabrics based on what you need sourced.Seminar Fee $15
Wednesday, July 18th, 2018
Seminar 9 / 8:30AM – 9:30AM Wednesday / Jane Hamill, Fashion Brain Academy The Exact Blueprint to Build a Loyal Following for Your Brand in the Next 6 Months What if you had people who were excited and ready to make a purchase as soon as your inventory arrived? That’s what this workshop is for. You’ll learn how to get sales from the first moment you launch a new product, how to create a content marketing strategy even if your product isn’t ready to sell yet, how to attract the “right” people – those who like what you have and can afford to pay for it, and three ways to know if your product will sell. Seminar Fee $15
Seminar 10 / 11:00AM – 12:00PM Wednesday / Shahrooz Kohan, AIMS360 Ready to Scale? How Technology Can Help Your Business Grow Learn how you use different technologies to setup your business for scale and remove roadblocks that could hinder the growth of your business. These systems are designed to help employees stay focused and assist with daily workflow. Seminar Fee $15
Seminar 11 / 2:00PM – 3:00PM Wednesday / Anna Livermore, V. Mora Optimizing Social Media Learn tips and steps to optimize social media, work with influencers and gain a following. Seminar Fee $15
Seminar 12 / 4:00PM – 5:00PM Wednesday / Jennifer Olivo, Jennifer Loel Designs Trend Forecasting: Upcoming Trends for 2019 Jennifer Olivo will show you how you can apply trends and be able to pick out “fast” fashion vs something long term. She’ll review the influences for the upcoming 2019 year, including key themes referencing art, culture, and the marketplace – including a review of important colors and moods for the upcoming seasons - plus, some key silhouettes. Seminar Fee $15
Seminar 13 / 6:00PM – 7:00PM Wednesday / Panel Discussion / Moderated by Anna Livermore, V.Mora/ Panel: Chung Yu, MCM Enterprises, Kristopher Robin, Stitch Texas; Christine Daal, Fashion Angel Warrior From Design to Manufacturing: Tips for Starting a Successful Fashion Line Gain insights and valuable tips from seasoned professionals in the world of fashion product development and manufacturing. This panel will discuss how to prepare for the production process and how to avoid costly mistakes.Seminar Fee: $15
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