Seminar G-01 8:30AM – 11:30AM Wednesday / Frances Harder, Fashion for Profit/FBI, K Bond, Fashion Law Studio Starting Your Fashion Business Bootcamp Topics covered during this 3 hour workshop will include information on how to turn your creative ideas into a viable fashion business, what licenses you will need, the legal steps you need to take to protect your brand, selecting the right business model for your financial situation, the most cost effective way to get your samples made, what you need to know before talking to manufacturers, costing your product correctly to ensure healthy margins for growth, How to create cash flow to determine cash flow and establish a budget to cover production and operations, tips and questions to ask when interviewing showrooms and sales reps, how to position your product to get sales reps and showrooms interested to rep your line and sell through strategies at retail to keep the orders coming in. Workshop Fee $65
Seminar R-02 9:30AM Noon –10:00AM Wednesday / Sharon Ali, Johnson & Wales University Textiles 101 If you don't have a textile background this class will give you the basics you need to know before you shop for fabric! Sharon talks about the different kinds of knits and wovens, and non-wovens, as well as the various types of fibers that compose fabrics. Seminar Fee $15 Seminar R-03 / 11AM – 11:30AM Wednesday /Jane Hamill, Fashion Brain Academy 15 Ways to Get More Traffic to Your Site The first step to making more money and getting more online sales is having enough people actually look at your site. And you just you don't just need eyeballs, you want paying customers. In this Workshop, you'll learn what's working for 2017 for small businesses to drive "qualified" traffic using free or low-cost marketing strategies. This will be an interactive Workshop, and your goal is to choose ONE of the strategies by the end of the presentation to implement right away and get positive ROI. Seminar Fee $15
Seminar G-04 / 12:30 Noon – 1:15PM Wednesday / Jennifer Loel , Jennifer Loel Designs Activewear & Swimwear Design - Step into the world of manufacturing swim and athletic wear with manufacturer, Jennifer. She will provide a unique perspective from an industry viewpoint. Covering everything from pattern design and how to save money, recommended fabric sourcing, grading/sizing specific to swim and athletic wear, cutting, and of course, manufacturing- recommended techniques, types of machines, and materials specific to this type of clothing. Jennifer will share her tips of success as an industry professional, pattern maker, and manufacturer. Seminar Fee $15.
Seminar G-05 / 3:00PM – 3:45PM Wednesday / Jane Hamill, Fashion Brain Academy Start Marketing - Get Customers Before Your Product is Launched What if you had customers from DAY ONE of your product launch? It's possible to attract a following of people already excited to make a purchase as your inventory arrives. In this seminar, you will learn how to manage product development with customer development at the same time, how to attract the “right” people – those who like what you have and can afford to pay for it, why most startup- entrepreneurs will ignore this advice and what you an do to stand out, and the three ways to know if our product will sell. Seminar fee $15
Seminar G-06 6:30PM – 7:15PM Wednesday / Anna Livermore, V Mora Working with Your Manufacturer Manufacturers can be difficult to work with, not returning calls or dropping projects mid production. Through years of experience, Anna has compiled a list of insider tips and tricks to successfully work with a manufacturer. Seminar Fee $15
Thursday, July 20
Seminar R-07 / 9:00AM - 9:30AM Thursday / Anna Livermore, V Mora How to Make the Sale
Selling is one of the most challenging tasks a designer must tackle. In this seminar, Anna goes into detail about how to build an audience and communicate with buyers to create the needed sales. Seminar Fee $15
Seminar G-08 / 9:00AM -9:30AM Thursday / Textiles 101 - Sharon Ali, Johnson & Wales University If you don't have a textile background this class will give you the basics you need to know before you shop for fabric! Sharon talks about the different kinds of knits and wovens, and non-wovens, as well as the various types of fibers that compose fabrics. Seminar Fee $15
Seminar G-09 / 9:30AM - 10:30AM Thursday / Panel Discussion - Sharon Ali, moderator All About Prints Learn about advances in printing processes, what's available, types of printing, options for small lot production and also larger runs. Seminar Fee $15
Seminar G-10 / Noon - 12:45PM Thursday / Frances Harder, FBI/ Fashion For Profit Costing for Profit It goes without saying that the simplest garments cost less to make. As styling details are added the cost of the finished garment will increase. Determining all the costs and important components that make up a cost sheet will be key to your company’s success. One missing item or miscalculation from the cost sheet could lead a major profit loss. Understanding the importance of costing your product will be the determining factor in the profitability of your company’s growth and survival. Seminar Fee $15
Seminar R - 11 / 1:30PM-2:15PM Thursday / Jane Hamill, Fashion Brain Academy 15 Ways to Get More Traffic to Your Site The first step to making more money and getting more online sales is having enough people actually look at your site. And you just you don't just need eyeballs, you want paying customers. In this Workshop, you'll learn what's working for 2017 for small businesses to drive "qualified" traffic using free or low-cost marketing strategies. This will be an interactive Workshop, and your goal is to choose ONE of the strategies by the end of the presentation to implement right away and get positive ROI.Seminar Fee $15
Seminar G-12 / 2:30PM - 3:15PM Thursday /Kathryn Bond, Fashion Law Studio Top 5 Trademark Myths Trademark registration is an important first step in building a brand’s cachet. Yet, many fashion designers have an inaccurate understanding of the trademark process, which can result in expensive and harmful mistakes. Kathryn will discuss the top 5 trademark myths so you can understand the process and protect your brand properly. Seminar Fee $15
Seminar G-13 / 6:00PM - 07:00PM / details to be announced Meet Our Industry Professionals - Seminar Fee $Free
REGISTER(note: click on TICKETS on the Eventbrite Page to register)
Please note seminar schedules may be modified, or rescheduled due to the unavailability of a speaker or other scheduling issues.
The show is FREE of charge to Attendees. REGISTER - when you arrive at Eventbrite Click on TICKETS on the above right to register for your Free Attendee/Buyer Badge and seminars.
REFUND REQUESTS: Refunds for seminar tickets must be requested in writing 3 days in advance of seminar - if you do not receive a response please contact us at 212.804.8243, refund requests must be confirmed. Thank you. Please note you may register on site for seminars if seating is still available.
Seminars that start with G are being held in the Globetrotter Room - Lower Level,
Seminars beginning with R are held at the Resource Center - Entry Level.
Enter the Pavilion on Seveth Avenue, near 33rd Street, to the left of the Hotel Pennsylvania entrance. Note: the new location, enter through the Pavilion entrance on the street level.