Always attracted to fashion and textile design, Smita Paul discovered the world of handloom while on assignment in India as a freelance journalist. Long after her article on the Indian silk industry was written and published, Smita found herself continuing to research the textile traditions of India, as well as the artisans and the companies involved with designing and producing traditional fabrics and designs. After years as a freelance journalist, Smita decided to pursue her interest in handloom full time, creating Indigo Handloom in 2003.
Smita formed Indigo Handloom not just to celebrate the beautiful fabrics produced by centuries-old weaving practices, but also the weavers themselves, most of whom struggle to support themselves and their families with a living wage.
Smita is passionate about finding eco-friendly solutions to fashion's heavy carbon footprint.